TGV Analysis Paper

1. 0. Introduction

TGV Concert halls Sdn Bhd, formerly referred to as Tanjong Glowing Village Sdn Bhd. TGV Cinema was incorporated in Malaysia on 28 Summer 1994 beneath the Act as a personal company restricted to shares under the name Tanjong Fantastic Village Sdn Bhd. It uses its current name about 1 Dec 2004. TGV Cinemas Sdn Bhd can be described as wholly held subsidiary of Tanjong Open public Limited Organization. TGV is a second greatest cinema string in Malaysia after Glowing Screen Theatre (GSC). They are the two key cinematic titans in Malaysia. To date, TGV has 14 multiplexes, 109 screens and some 22, 1000 seats in its fold and it is set to increase its reach into fresh untapped and underserved market segments. The biggest TGV cinema is found in Sunway Pyramid, Petaling Jaya. It houses in it with 12 monitors and over 2598 seats. It had been undergoing refurbishments and now comes with an additional 2 screens, up from the earlier amount of 10. The second largest TGV cinema is situated at Suria KLCC, Petronas Twin Tower, Kuala Lumpur with doze Screens and also 2400 chairs. It was previously the largest TGV cinema in Malaysia, prior to being outdone by the one in Sunway Pyramid. TGV's main activity should be to exhibit the film whereby it is the owner of and functions thirteen multiplexes located in Kuala Lumpur and states of Selangor, Perak, Negeri Sembilan, Johor and Penang in Malaysia. Tanjong Golden Community Sdn. Bhd. revolutionized the movie-going encounter by being the first in line to introduce the multiplex principle. The concept in back of the Cineplex is to residence several multiplexes under one roof, consist of big monitors, latest discharge and digital sound technology, stadium seating, concession stands and to offer perfect movie-going experience by providing 3C- Choice, Comfort and Convenient, as a great all-in-one bundle. 2 . 0. Mission Statement

TGV movie theater mission should be to provide the " ultimate cinema-going experience” to the discerning public. TGV aims to give excellent movie-going knowledge by providing 3C- Choice, Comfort and Convenient to accomplish customer's satisfactions and requirement. TGV desires to build good relationship with customers by simply consistently delivering superior buyer value. a few. 0. Vision Statement

The vision of TGV concert halls is to be the very best and only cinema company in Malaysia as long as that exists. TGV aims to fulfill the expectation of customer by marketing and rendering quality providers. In addition , TGV cinemas wish their organization to be well-known by everyone in Malaysia and produce a lifetime impression and attitude on buyers to think of TGV whenever theatre crosses their mind.

5. 0. Objectives

The goals of TGV are to entice new customers simply by promising remarkable value as well as to keep and grow current customers by delivering pleasure. Creating larger loyal clients from teens to doing work adults will be the key to the above goals. The other goals are to enhance profit by 10% yearly as well as brand commitment. Profit could be improved by increasing ticket sales or reducing costs. To be the leading cinema in Malaysia, TGV plans to build up new marketplaces segment in other states that currently do not have any TGV cinema branch such as Malacca, Pahang, Sabah and Sarawak. TGV is constantly on the bring the newest movies and supply more options to the Malaysian public. a few. 0. SWOT Analysis

five. 1 . Durability

First of all, TGV provides good seating gradient. The chairs slope is extremely slanting which the row in front will not block those to their rear no matter how taller the person is definitely. For example , in Johor Bahru, Bukit Indah Jusco's TGV, the heights between rows are inside the right measure. However , in Johor Bahru, Pelangi leisure mall GSC, the levels margins of seats between rows is actually small. In the event someone sit up straight, people coming from behind cannot really see the video. The head will certainly block those view. Second, TGV offers sophisticated digital sound and projection system. TGV uses substantial technology that is THX (Tomlinson Holman try things out ). This really is a set of specialized standards created by Lucasfilm to ensure...



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